Adidas Originals’ Short Film Released with China KOLs

Adidas Originals @adidasOriginals released its Spring/Winter 2017 short film #Original is never finished. In the film, Adidas Originals featured visionaries from the world of music, art, skate, and sport such as @陈奕迅所长, @Jamesharden, @陈漫ChenMan, and #KendallJenner#. More than a hundred KOLs and stars attended the film’s release in Shanghai, including @马思纯, @M孟佳J, @Fil小白, and @张家衣. The Yizhibo live stream had more than 12M people watching, while the hashtag #原创不息# racked up 3.3B views and 9.49M discussions on Weibo.