What is an influencer, or key opinion leader ("KOL")?

China influencers are called by many names: daren, hongren, wanghong. We define an influencer as someone with at least 5,000 average views on WeChat Official accounts; 10,000 followers on Weibo; 1,000 subscribers on Youku; 1,000 followers on Meipai, 10,000 followers on Instagram or 1,000 followers on Meilimeizhuang. Soon you’ll be able to work with even more social platforms in China.

What do I get with my subscription to ParkLU?

Check out our 90-second explainer video here if you haven't yet!

How much do influencers charge?

The influencers set their own rate cards and make in-kind product requests according to your campaign guidelines. Agencies and brands can negotiate directly with interested influencers using the platform’s direct chat.

How does ParkLU make money?

We generate revenue with our monthly subscription and campaign-based platform fee. The standard subscription plan starts at RMB 3,200 (US$500) per month for one brand plus a platform fee of 12% of the influencer marketing spend in cash and in-kind sponsorships. One subscription includes one email plus two WeChat logins. This price is for a 1-year subscription. Some customers prefer 6-month subscriptions for a 30% premium to the 1-year plan. For agency subscriptions involving more than one brand, please contact sales@parklu.com for more details.

Do you offer a free trial?

We thought you might ask! Brands and their agencies that would like to test drive the ParkLU community of influencers can post a campaign by signing up here. No subscription is required; you only pay a platform fee on the influencers you confirm. Your free trial doesn't have all the benefits of a paid subscription (smart filters, private campaign invitations, fully loaded tracking), but you'll be able to launch China KOL campaigns in days, not weeks.

Can I have a list of your influencers that you work with?

Sifting through a list of thousands of influencers doesn't sound very fun – you deserve better! Just post a campaign with a free trial account and see what kinds of influencers are interested in your brand. If you are a consumer lifestyle brand – whether fashion, beauty, health & wellness, travel or mommy & baby – you'll easily discover the right ones for your campaign with ParkLU.

How are influencer payments handled?

ParkLU provides the full payment solution for brands and KOLs. The agency or brand pays ParkLU before the campaign start date, and ParkLU distributes payments to KOLs after posting. We handle the official invoice (fapiao) arrangements with the KOLs.

What does your platform track?

ParkLU's dashboard tracks impressions, clicks, etc. ParkLU also tracks sales conversion if our tracking code is installed on your e-commerce site.

What does ParkLU stand for?

ParkLU is Chinese-English for Park Avenue. "Lu" means "street" in Chinese – so our "Chinglish" roots reflect our global point-of-view and emphasis on local discovery.