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China Video KOLs Favor Authenticity Over Production Quality

By | 2017-07-30T16:40:36+00:00 July 27th, 2017|Influencer Marketing, KOL Marketing, Videos, Weibo KOLs|

In the West, viewers expect even minor influencers to produce high-quality videos. But with China video KOLs', lower production value often equals better results. Why? Because barebones content seems more authentic. For international brands who’ve worked with influencers in Western countries, this might take a little getting used to. Competition

10 New Rules for a Weibo KOL

By | 2017-07-16T17:45:57+00:00 June 12th, 2017|Weibo KOLs|

According to PARKLU's insider source at Weibo, KOL surveys, and independent testing, the following 10 rules have been enacted on Weibo. These affect all Weibo KOL marketing campaigns. 1. E-commerce links, outside Alibaba properties, must go directly to a product page. *no landing page links 2. KOL accounts need to seek

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