Big Brands Use Douyin to Reach China’s Gen Z Consumers

By | 2017-12-16T21:10:20+00:00 December 15th, 2017|90后, Creative, Influencer Marketing, KOL Marketing, Strategy, Videos|

As the major Chinese social media platforms Weibo and WeChat become saturated and give users declining organic reach while charging increasingly large sums for advertising, big brands are starting to turn to smaller platforms like Douyin for social media campaigns that target China's Gen Z consumers. Douyin is a

China Video KOLs Favor Authenticity Over Production Quality

By | 2017-07-30T16:40:36+00:00 July 27th, 2017|Influencer Marketing, KOL Marketing, Videos, Weibo KOLs|

In the West, viewers expect even minor influencers to produce high-quality videos. But with China video KOLs', lower production value often equals better results. Why? Because barebones content seems more authentic. For international brands who’ve worked with influencers in Western countries, this might take a little getting used to. Competition

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