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How to Use New Retail O2O Marketing with China Influencers

By | 2017-10-05T20:52:23+00:00 September 29th, 2017|E-COMMERCE, Influencer Marketing, KOL Marketing, LUXURY, Marketing Strategy, Strategy|

Over the past few years, China’s booming e-commerce industry and the new retail ecosystem have been making headlines around the world. At the same time, the China influencers and the O2O marketing industry has seen massive growth in the country.  But what about brick-and-mortar stores? Are Chinese consumers still interested

Influencer Marketing Effectiveness is Limited by Management!

By | 2017-09-01T08:33:26+00:00 August 31st, 2017|Influencer Marketing, Marketing Strategy, Strategy|

Micromanaging your employees lowers their working capacity to your ability to micromanage. A manager can only look over so many employees’ shoulders. But while most people grasp this, far fewer see how the same management style bogs down influencer marketing effectiveness.  How Micromanagement Kills Influencer Marketing Effectiveness Depending on the

The Only KOL Strategy Needed For Growth

By | 2017-07-16T17:16:13+00:00 April 20th, 2017|Strategy|

Life is about relationships, and never in history have people had as much power to form, foster and leverage meaningful relationships as now. For individuals and businesses, that means there are people out there who want to connect with you — to build a relationship that’s meaningful and positive. The

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