Strategy

/Strategy

Big Brands Use Douyin to Reach China’s Gen Z Consumers

By | 2017-12-16T21:10:20+00:00 December 15th, 2017|90后, Creative, Influencer Marketing, KOL Marketing, Strategy, Videos|

As the major Chinese social media platforms Weibo and WeChat become saturated and give users declining organic reach while charging increasingly large sums for advertising, big brands are starting to turn to smaller platforms like Douyin for social media campaigns that target China's Gen Z consumers. Douyin is a Musical.ly

Daigou: Real Influencers of China Cross-border E-commerce

By | 2017-12-01T17:29:14+00:00 November 30th, 2017|E-COMMERCE, KOL, KOL Marketing, PLANNING, Strategy|

Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling directly to consumers. However they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents.

5 Chinese Social Apps Marketers Should Use in 2018

By | 2017-10-26T15:52:36+00:00 October 26th, 2017|Influencer Marketing, KOL Marketing, Marketing Strategy, PLANNING, Strategy|

Every day marketers are bombarded with news about China’s two largest social media channels: Weibo and WeChat. Because these Chinese social apps are the most popular, brands that try to promote themselves in China often feel they have to flood all their resources here. That’s not always the best choice. While

How to Use New Retail O2O Marketing with China Influencers

By | 2017-10-05T20:52:23+00:00 September 29th, 2017|E-COMMERCE, Influencer Marketing, KOL Marketing, LUXURY, Marketing Strategy, Strategy|

Over the past few years, China’s booming e-commerce industry and the new retail ecosystem have been making headlines around the world. At the same time, the China influencers and the O2O marketing industry has seen massive growth in the country.  But what about brick-and-mortar stores? Are Chinese consumers still interested

Influencer Marketing Effectiveness is Limited by Management!

By | 2017-09-01T08:33:26+00:00 August 31st, 2017|Influencer Marketing, Marketing Strategy, Strategy|

Micromanaging your employees lowers their working capacity to your ability to micromanage. A manager can only look over so many employees’ shoulders. But while most people grasp this, far fewer see how the same management style bogs down influencer marketing effectiveness.  How Micromanagement Kills Influencer Marketing Effectiveness Depending on the

The Only KOL Strategy Needed For Growth

By | 2017-07-16T17:16:13+00:00 April 20th, 2017|Strategy|

Life is about relationships, and never in history have people had as much power to form, foster and leverage meaningful relationships as now. For individuals and businesses, that means there are people out there who want to connect with you — to build a relationship that’s meaningful and positive. The

kefu yellow