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Fatal Influencer Marketing Problems Start at the Campaign Brief

By | 2018-02-01T17:53:21+00:00 January 26th, 2018|Influencer Marketing, PLANNING, Strategy|

Miscommunication kills. The majority of fatal influencer marketing problems happen when brands and influencers don’t communicate clearly via the campaign brief. This is true all over the world, but for Western companies working with Chinese influencers, the stakes are higher due to language barriers, cultural differences, and a unique social

Daigou: Real Influencers of China Cross-border E-commerce

By | 2017-12-01T17:29:14+00:00 November 30th, 2017|E-COMMERCE, KOL, KOL Marketing, PLANNING, Strategy|

Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling directly to consumers. However they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents.

5 Chinese Social Apps Marketers Should Use in 2018

By | 2017-10-26T15:52:36+00:00 October 26th, 2017|Influencer Marketing, KOL Marketing, Marketing Strategy, PLANNING, Strategy|

Every day marketers are bombarded with news about China’s two largest social media channels: Weibo and WeChat. Because these Chinese social apps are the most popular, brands that try to promote themselves in China often feel they have to flood all their resources here. That’s not always the best choice. While

How to Post a Campaign Invitation

By | 2017-07-11T18:11:09+00:00 December 14th, 2016|PLANNING|

One of our favourite things about ParkLU is that any brand can post a campaign invitation on our marketplace, so thousands of verified KOLs can opt in. KOLs receive notifications through our ParkLU mobile app, and can respond right away so that before you know it, you can be engaging

China Influencer Promotion Periods Every Marketer Must Know

By | 2017-07-11T18:11:10+00:00 November 6th, 2016|PLANNING|

One of the most common mistakes marketers make is not allocating enough time to professionally engage key opinion leaders (KOLs), also known as a China influencer, for their digital marketing efforts. Real results can be obtained by incorporating a well thought out China influencer strategy into an overall marketing plan, but

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