Marketing Strategy

/Marketing Strategy

An “Always-On” KOL Marketing Strategy Beats Out One-Off Campaigns

By | 2018-05-03T17:55:50+00:00 May 3rd, 2018|KOL Marketing, Marketing Strategy|

There are two main KOL marketing strategy plans used today.  The first is “campaign-based” — a strategy that conceptualizes your KOL collaborations around short-term campaigns. These are limited by set time periods and specific goals, like promoting an event, sale, or product launch. The second is an “always-on” strategy, which

Why Build Long-term Relationships with Influencers?

By | 2018-04-24T15:19:37+00:00 April 12th, 2018|Influencer Marketing, Marketing Strategy|

Smart brands and influencers have realized that one-off influencer campaigns don’t benefit anybody. They create more work for both parties and simply aren’t as effective as long-term cooperation. Building reciprocal, long-term relationships with influencers that perform well is the way to go. But how can brands do that? Why are

6 Influencer Marketing Fails and How to Avoid Them

By | 2018-05-03T17:52:35+00:00 March 29th, 2018|Influencer Marketing, Marketing Strategy|

While we at PARKLU are obviously big proponents of influencer marketing, we can’t deny that plenty of things can go wrong when working with influencers. Many influencer marketing fails stem from miscommunication, mismanaged expectations, insufficient market knowledge, and a lack of clarity from the brand. Here is the most common

5 Influencers Share Product Seeding Tactics For Free Marketing

By | 2018-03-15T11:59:41+00:00 February 9th, 2018|Influencer Marketing, Marketing Strategy|

It’s a common practice in the influencer marketing industry to send products to an influencer hoping for free publicity. We call this tactic product seeding. When done right, gifting is a great relationship-building tool and can lead to free marketing for your brand. You’re sending a message that you value the

Fatal Influencer Marketing Problems Start at the Campaign Brief

By | 2018-03-15T12:00:32+00:00 January 26th, 2018|Influencer Marketing, Marketing Strategy|

Miscommunication kills. The majority of fatal influencer marketing problems happen when brands and influencers don’t communicate clearly via the campaign brief. This is true all over the world, but for Western companies working with Chinese influencers, the stakes are higher due to language barriers, cultural differences, and a unique social

kefu yellow