Marketing Strategy

/Marketing Strategy

5 Influencers Share Product Seeding Tactics For Free Marketing

By | 2018-03-15T11:59:41+00:00 February 9th, 2018|Influencer Marketing, Marketing Strategy|

It’s a common practice in the influencer marketing industry to send products to an influencer hoping for free publicity. We call this tactic product seeding. When done right, gifting is a great relationship-building tool and can lead to free marketing for your brand. You’re sending a message that you value the

Fatal Influencer Marketing Problems Start at the Campaign Brief

By | 2018-03-15T12:00:32+00:00 January 26th, 2018|Influencer Marketing, Marketing Strategy|

Miscommunication kills. The majority of fatal influencer marketing problems happen when brands and influencers don’t communicate clearly via the campaign brief. This is true all over the world, but for Western companies working with Chinese influencers, the stakes are higher due to language barriers, cultural differences, and a unique social

How 7 Electronics Brands Use Influencer Marketing in China

By | 2018-01-07T01:47:09+00:00 January 5th, 2018|Influencer Marketing, Marketing Strategy|

China is the world’s leading consumer electronics market with revenue surpassing 97 billion RMB in 2017, but the competition for sales is fierce, especially in the smartphone market where dozens of homegrown and international brands are battling to increase their market share. In this aggressive landscape, electronics brands are turning

Wechat Mini-Programs Revolutionize KOL Sales Campaigns

By | 2018-03-15T12:01:39+00:00 December 29th, 2017|China Social Networks, Marketing Strategy, ROI, WeChat|

Over the past year, we have frequently mentioned the emerging phenomenon of Chinese KOL brands — KOLs who turn the traditional sponsored-post model of KOL sales campaigns on their head by manufacturing and selling their own products specifically created for their audience. This model proved extremely effective last 11.11 Singles

How to Use New Retail O2O Marketing with China Influencers

By | 2018-03-18T14:33:04+00:00 September 29th, 2017|E-commerce, Influencer Marketing, Luxury, Marketing Strategy|

Over the past few years, China’s booming e-commerce industry and the new retail ecosystem have been making headlines around the world. At the same time, the China influencers and the O2O marketing industry has seen massive growth in the country.  But what about brick-and-mortar stores? Are Chinese consumers still interested

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