How to Use New Retail O2O Marketing with China Influencers

By | 2017-10-05T20:52:23+00:00 September 29th, 2017|E-COMMERCE, Influencer Marketing, KOL Marketing, LUXURY, Marketing Strategy, Strategy|

Over the past few years, China’s booming e-commerce industry and the new retail ecosystem have been making headlines around the world. At the same time, the China influencers and the O2O marketing industry has seen massive growth in the country.  But what about brick-and-mortar stores? Are Chinese consumers still interested

Building true brand advocates for luxury brands

By | 2017-07-16T17:38:04+00:00 December 12th, 2016|LUXURY|

Summarised from workshop entitled How Luxury Brands Can Engage KOLs to Attract Chinese Brand Advocates on December 5 at the French Chamber of Commerce With 94% of WeChat’s users going onto the app at least once a day, it is clear that brands should absolutely use social media to communicate brand advocates in

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