Top 8 China Influencer Marketing Campaigns of 2017

By | 2018-03-15T12:10:31+00:00 December 22nd, 2017|E-commerce, Influencer Marketing, Luxury|

2017 was a massive growth year for China influencer marketing campaigns. The industry matured, the quality of content rose, and influencer marketing has become mainstream. Influencers are slowly but surely gaining respect and being treated as professional content creators instead of just another distribution channel. Brands are giving influencers more

How to Use New Retail O2O Marketing with China Influencers

By | 2018-03-18T14:33:04+00:00 September 29th, 2017|E-commerce, Influencer Marketing, Luxury, Marketing Strategy|

Over the past few years, China’s booming e-commerce industry and the new retail ecosystem have been making headlines around the world. At the same time, the China influencers and the O2O marketing industry has seen massive growth in the country.  But what about brick-and-mortar stores? Are Chinese consumers still interested

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