KOL Marketing

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Top 8 China Influencer Marketing Campaigns of 2017

By | 2017-12-25T23:23:50+00:00 December 22nd, 2017|Influencer Marketing, KOL, KOL Marketing, LUXURY, Marketing Strategy, Weibo KOLs|

2017 was a massive growth year for China influencer marketing campaigns. The industry matured, the quality of content rose, and influencer marketing has become mainstream. Influencers are slowly but surely gaining respect and being treated as professional content creators instead of just another distribution channel. Brands are giving influencers more

Big Brands Use Douyin to Reach China’s Gen Z Consumers

By | 2017-12-16T21:10:20+00:00 December 15th, 2017|90后, Creative, Influencer Marketing, KOL Marketing, Strategy, Videos|

As the major Chinese social media platforms Weibo and WeChat become saturated and give users declining organic reach while charging increasingly large sums for advertising, big brands are starting to turn to smaller platforms like Douyin for social media campaigns that target China's Gen Z consumers. Douyin is a Musical.ly

Daigou: Real Influencers of China Cross-border E-commerce

By | 2017-12-01T17:29:14+00:00 November 30th, 2017|E-COMMERCE, KOL, KOL Marketing, PLANNING, Strategy|

Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling directly to consumers. However they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents.

5 Chinese Social Apps Marketers Should Use in 2018

By | 2017-10-26T15:52:36+00:00 October 26th, 2017|Influencer Marketing, KOL Marketing, Marketing Strategy, PLANNING, Strategy|

Every day marketers are bombarded with news about China’s two largest social media channels: Weibo and WeChat. Because these Chinese social apps are the most popular, brands that try to promote themselves in China often feel they have to flood all their resources here. That’s not always the best choice. While

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