Influencer Marketing

/Influencer Marketing

China Ad Agencies Lose Their Edge to Influencer-Led Creative Studios

By | 2018-03-02T08:56:00+00:00 March 1st, 2018|Influencer Marketing|

Influencers starting their own brands was a disruptive trend for brands in 2017. Last year was especially prolific as countless influencers started successful physical product businesses — Becky Li’s new clothing line, for example, or Zhang Mofan’s makeup brand Moamour, or Taobao queens like Zhang Dayi and Lin张林超. In 2018, the emergence

The Life of a KOL: Running a Mini Influencer Marketing Agency

By | 2018-03-15T17:03:45+00:00 February 22nd, 2018|Influencer Marketing, Micro-influencers|

There is a misperception all over the world that influencers have easy, glamorous lives filled with parties, gifts, and fans. Kids in the US aspire to be YouTubers when they grow up and college-educated Generation Z Chinese want to leave low-paying, entry-level jobs to become live-streamers. Would they feel the same

5 Influencers Share Product Seeding Tactics For Free Marketing

By | 2018-03-15T11:59:41+00:00 February 9th, 2018|Influencer Marketing, Marketing Strategy|

It’s a common practice in the influencer marketing industry to send products to an influencer hoping for free publicity. We call this tactic product seeding. When done right, gifting is a great relationship-building tool and can lead to free marketing for your brand. You’re sending a message that you value the

Fatal Influencer Marketing Problems Start at the Campaign Brief

By | 2018-03-15T12:00:32+00:00 January 26th, 2018|Influencer Marketing, Marketing Strategy|

Miscommunication kills. The majority of fatal influencer marketing problems happen when brands and influencers don’t communicate clearly via the campaign brief. This is true all over the world, but for Western companies working with Chinese influencers, the stakes are higher due to language barriers, cultural differences, and a unique social

How 7 Electronics Brands Use Influencer Marketing in China

By | 2018-01-07T01:47:09+00:00 January 5th, 2018|Influencer Marketing, Marketing Strategy|

China is the world’s leading consumer electronics market with revenue surpassing 97 billion RMB in 2017, but the competition for sales is fierce, especially in the smartphone market where dozens of homegrown and international brands are battling to increase their market share. In this aggressive landscape, electronics brands are turning

Top 8 China Influencer Marketing Campaigns of 2017

By | 2018-03-15T12:10:31+00:00 December 22nd, 2017|E-commerce, Influencer Marketing, Luxury|

2017 was a massive growth year for China influencer marketing campaigns. The industry matured, the quality of content rose, and influencer marketing has become mainstream. Influencers are slowly but surely gaining respect and being treated as professional content creators instead of just another distribution channel. Brands are giving influencers more

How to Use New Retail O2O Marketing with China Influencers

By | 2018-03-18T14:33:04+00:00 September 29th, 2017|E-commerce, Influencer Marketing, Luxury, Marketing Strategy|

Over the past few years, China’s booming e-commerce industry and the new retail ecosystem have been making headlines around the world. At the same time, the China influencers and the O2O marketing industry has seen massive growth in the country.  But what about brick-and-mortar stores? Are Chinese consumers still interested

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