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How to Use New Retail O2O Marketing with China Influencers

By | 2017-10-05T20:52:23+00:00 September 29th, 2017|E-COMMERCE, Influencer Marketing, KOL Marketing, LUXURY, Marketing Strategy, Strategy|

Over the past few years, China’s booming e-commerce industry and the new retail ecosystem have been making headlines around the world. At the same time, the China influencers and the O2O marketing industry has seen massive growth in the country.  But what about brick-and-mortar stores? Are Chinese consumers still interested

Why Do Chinese Bloggers Dwarf Western Bloggers For Sales?

By | 2017-09-08T15:42:36+00:00 September 8th, 2017|E-COMMERCE, Influencer Marketing, KOL Marketing, Marketing Strategy|

When it comes to generating sales, Chinese Bloggers beat their Western Bloggers counterparts by a landslide. Do they really have that much more talent for creating content or selling products? Not quite. Bloggers in China have social and technological advantages for converting fans that Bloggers in the West can only

Influencer Marketing Effectiveness is Limited by Management!

By | 2017-09-01T08:33:26+00:00 August 31st, 2017|Influencer Marketing, Marketing Strategy, Strategy|

Micromanaging your employees lowers their working capacity to your ability to micromanage. A manager can only look over so many employees’ shoulders. But while most people grasp this, far fewer see how the same management style bogs down influencer marketing effectiveness.  How Micromanagement Kills Influencer Marketing Effectiveness Depending on the

China Video KOLs Favor Authenticity Over Production Quality

By | 2017-07-30T16:40:36+00:00 July 27th, 2017|Influencer Marketing, KOL Marketing, Videos, Weibo KOLs|

In the West, viewers expect even minor influencers to produce high-quality videos. But with China video KOLs', lower production value often equals better results. Why? Because barebones content seems more authentic. For international brands who’ve worked with influencers in Western countries, this might take a little getting used to. Competition

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