Fan Economy

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Fan Economy is Killing Multinational Consumer Brands in China

By | 2017-07-21T15:52:04+00:00 July 13th, 2017|Fan Economy|

A vast amount of goods are being purchased through online retailers, reducing the need for people to go to stores. Brand loyalty to CPG companies is also dying as the old “tried and true” paradigm continues to shift and lose traction. But CGP companies are at an enormous disadvantage compared to their competition: They lack direct feedback

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