Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling directly to consumers. However they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents.
Over the past couple of years, China Influencer brands have emerged as 11.11 Singles Day sales powerhouses. But it was this year that they really proved themselves. For the first time in 11.11 Singles Day history, China Influencer brands broke into the top ten best-selling female fashion stores. By the
Over the past few years, China’s booming e-commerce industry and the new retail ecosystem have been making headlines around the world. At the same time, the China influencers and the O2O marketing industry has seen massive growth in the country. But what about brick-and-mortar stores? Are Chinese consumers still interested
There has been a lot of news lately about bloggers changing China’s e-commerce landscape. According to CBNData, a commercial data company affiliated with Alibaba, the "internet celebrity economy" was worth approximately 58bn yuan in 2016. Unlike Bloggers in the West who rely on the traditional sponsored post monetization model, many
When it comes to generating sales, Chinese Bloggers beat their Western Bloggers counterparts by a landslide. Do they really have that much more talent for creating content or selling products? Not quite. Bloggers in China have social and technological advantages for converting fans that Bloggers in the West can only
Many of you are probably familiar with Kevin Kelly’s famous business concept that to be a successful creator, all you need is 1,000 true fans or super fans. These fans are customers that will buy anything you produce, and if you can just make $100 from each fan each year, you’ll
A new type of e-commerce function has been spotted on Meipai video. It allows users to create product links that pop up in the middle of videos, which are more eye-catching than previous types of product links on the platform. While the tag link function is currently limited to a select
How do you get China crossborder ecommerce consumers to notice your product? The road to an online purchase is tricky for overseas brands and we sat down with our secret weapon to figure it out: ParkLU's in-house shopping expert and account director Jessie Kang. Speaking from personal experience, she charts