E-COMMERCE

/E-COMMERCE

Daigou: Real Influencers of China Cross-border E-commerce

By | 2017-12-01T17:29:14+00:00 November 30th, 2017|E-COMMERCE, KOL, KOL Marketing, PLANNING, Strategy|

Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling directly to consumers. However they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents.

How to Use New Retail O2O Marketing with China Influencers

By | 2017-10-05T20:52:23+00:00 September 29th, 2017|E-COMMERCE, Influencer Marketing, KOL Marketing, LUXURY, Marketing Strategy, Strategy|

Over the past few years, China’s booming e-commerce industry and the new retail ecosystem have been making headlines around the world. At the same time, the China influencers and the O2O marketing industry has seen massive growth in the country.  But what about brick-and-mortar stores? Are Chinese consumers still interested

Why Do Chinese Bloggers Dwarf Western Bloggers For Sales?

By | 2017-09-08T15:42:36+00:00 September 8th, 2017|E-COMMERCE, Influencer Marketing, KOL Marketing, Marketing Strategy|

When it comes to generating sales, Chinese Bloggers beat their Western Bloggers counterparts by a landslide. Do they really have that much more talent for creating content or selling products? Not quite. Bloggers in China have social and technological advantages for converting fans that Bloggers in the West can only

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