Irish Baby Products Shop Engages Chinese Moms
Emerald Green Baby capitalizes on the huge demand for foreign-made baby products in China. They deliver goods from Ireland, like formulas and clothing, to consumers via their e-commerce site and WeChat shop.
They carry a wide range of products, which they leveraged for their zero-dollar KOL campaign. They sent influencers products for review and let them give honest feedback to their fans about the brand — both positive and negative. Emerald Green Baby’s goal was to drive sales on their WeChat shop, so they had to find very specific KOLs to work with.
Using PARKLU’s KOL marketplace, they targeted female micro-influencers in a handful of cities who had two children and who were willing to work on a commission basis.