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Jewelry + Apparel

Haute Couture Jewelry Brand Takes Cannes Spotlight With Top-Tier China Influencer When a premium, high-end Swiss jewelry brand wanted to make their presence at Cannas known to Chinese consumers, they had to find a top fashion influencer for the star-studded occasion. De Grisogono knew they

Cosmetics + Skincare

A small Australian cosmetics brand succeeded using a long tail China strategy because trust is more important for cosmetics brands than any other besides healthcare. It’s easy to see why major, household-name brands dominate make-up sales. But there is one way smaller, niche brands in China can compete with

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