Mommy + Baby

Irish Baby Products Shop Engages Chinese Moms  Emerald Green Baby capitalizes on the huge demand for foreign-made baby products in China.  They deliver goods from Ireland, like formulas and clothing, to consumers via their e-commerce site and WeChat shop. They carry a wide range of products, which they leveraged

Jewelry + Apparel

Haute Couture Jewelry Brand Takes Cannes Spotlight With Top-Tier China Influencer When a premium, high-end Swiss jewelry brand wanted to make their presence at Cannas known to Chinese consumers, they had to find a top fashion influencer for the star-studded occasion. De Grisogono knew they

Cosmetics + Skincare

A small Australian cosmetics brand succeeded using a long tail China strategy because trust is more important for cosmetics brands than any other besides healthcare. It’s easy to see why major, household-name brands dominate make-up sales. But there is one way smaller, niche brands in China can compete with

Travel + Experiences

How Swire's Christmas Market Became HK's Hottest Event How can you make a pop-up street fair the hottest event in town? That’s the question Swire Properties asked before opening their Christmas market in the centre of Hong Kong. Their goal was to raise brand awareness and boost their

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