Wang Hong (网红) know something about future WeChat social search optimization that you don't, and it's a game changer that's only going to increase the ubiquity of their content. Have you ever heard of SSE (Social Search Engine)? The biggest shift in consumer behavior in China right now is this: people work, shop and entertain themselves primarily on their cellphones. WeChat has
Top Chinese fashion bloggers can teach you some life-changing lessons, like: Bold accessories make or break your outfit, how it's all about layering, and how to be a more effective better B2B marketer. No, that’s not a typo. Besides looking good, top Chinese fashion bloggers are SMM leaders. As a B2B marketer, you should consider their content strategies seriously. They can
China KOL marketing isn’t a good choice if your brand isn't ready. Symptoms of launching KOL campaigns in China before being prepared are dangerous: Unmet expectations Enormous disappointment A much lighter wallet Luckily, we’ve created a checklist to see if your brand should start KOL marketing in the world’s second-largest consumer market. But before you try it, here’s a disclaimer.
According to PARKLU's insider source at Weibo, KOL surveys, and independent testing, the following 10 rules have been enacted on Weibo. These affect all Weibo KOL marketing campaigns. 1. E-commerce links, outside Alibaba properties, must go directly to a product page. *no landing page links 2. KOL accounts need to seek permission before promoting more than one brand in a single
What once was an innovative social media marketing strategy that generated organic interest in your brand looks increasingly like a TV ad. Yes, the engagement rates are still much higher online, and yes, they usually entail a much shorter conversion funnel than TV. However, the lifespan for online posts — while longer than a 30-second commercial — is surprisingly short.
Original Source: Marketing Future: China Top 10 App, 1st Quarter 2017 John Wei from QiYang Marketing Consulting, April 20, 2017 China Apps still keep growing in the first quarter of 2017, as mobile users reach over 800 millions. Here’s top 10 China App according to Analysys. The most popular one is WeChat without doubt, followed by QQ and other 2, Alipay and