BLOG 2017-08-02T12:30:03+00:00

Why Do Chinese Bloggers Dwarf Western Bloggers For Sales?

By | September 8th, 2017|Categories: E-COMMERCE, Influencer Marketing, KOL Marketing, Marketing Strategy|

When it comes to generating sales, Chinese Bloggers beat their Western Bloggers counterparts by a landslide. Do they really have that much more talent for creating content or selling products? Not quite. Bloggers in China have social and technological advantages for converting fans that Bloggers in the West can only dream of. In this article, we’ll discuss the four most

Influencer Marketing Effectiveness is Limited by Management!

By | August 31st, 2017|Categories: Influencer Marketing, Marketing Strategy, Strategy|

Micromanaging your employees lowers their working capacity to your ability to micromanage. A manager can only look over so many employees’ shoulders. But while most people grasp this, far fewer see how the same management style bogs down influencer marketing effectiveness.  How Micromanagement Kills Influencer Marketing Effectiveness Depending on the size of your company, you’ll have anywhere from a couple

Travel Influencers Guide Young Chinese Luxury Spending

By | August 25th, 2017|Categories: Influencer Marketing, LUXURY, Travel|

Fifty percent of China's outbound travelers are young Chinese 15-29 years old, and 40% of luxury purchases made by Chinese consumers are made abroad. Luxury brands who don’t target young Chinese with travel influencers are missing out on a huge chunk of the Chinese luxury market. Luckily, there are two main ways you can grab the attention of young Chinese: share your

Total Guide to KOL Media Posts & Paid Weibo Advertising

By | August 18th, 2017|Categories: KOL, KOL Marketing, Marketing Strategy, Weibo KOLs|

If you’re paying for KOL media posts on Weibo to promote your brand, should you also pay an additional fee for Weibo advertising to promote their posts? While your first reaction is probably “No, why would I do that? Isn’t that what we’re hiring the KOL for?” the correct answer is a firm yes. You should be paying for paid Weibo advertising. Weibo is

China Social Media Influencers Only Need 1,000 True Fans

By | August 11th, 2017|Categories: E-COMMERCE, Influencer Marketing, Marketing Strategy, Strategy, Videos|

Many of you are probably familiar with Kevin Kelly’s famous business concept that to be a successful creator, all you need is 1,000 true fans or super fans. These fans are customers that will buy anything you produce, and if you can just make $100 from each fan each year, you’ll make a pretty decent income of $100,000. It is an

Meipai Video Ecommerce Tags: Big Deal for KOL Marketing

By | August 4th, 2017|Categories: E-COMMERCE, KOL Marketing, Marketing Strategy, Videos|

A new type of e-commerce function has been spotted on Meipai video. It allows users to create product links that pop up in the middle of videos, which are more eye-catching than previous types of product links on the platform. While the tag link function is currently limited to a select group of KOLs, it has enormous potential for social media

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