With the end of the one-child policy and increased government support for millennial Chinese moms, China’s huge mommy-baby industry is set to see even more growth over the next ten years. For one, the number of Chinese children under 7 will reach a whopping 190 million. Not only is the industry growing, but the target consumer is dramatically changing as
Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling directly to consumers. However they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents. Why? Because daigou are more than just middlemen — they
Over the past couple of years, China Influencer brands have emerged as 11.11 Singles Day sales powerhouses. But it was this year that they really proved themselves. For the first time in 11.11 Singles Day history, China Influencer brands broke into the top ten best-selling female fashion stores. By the end of Singles Day 2017, a total of 6 Influencer-run
In last week’s post we discussed tips and tricks for branded live streams from a macro level. Today we want to go micro and look at specific features to look for when choosing a China live streaming KOL. We’ll also go over tactics the KOL can use during the live stream to create a highly engaged audience and generate sales.
Between August 17 and September 17 this year, nearly 35 million people watched live streaming on the China ecommerce platform Taobao. Whether it’s on Taobao or one of the many other China ecommerce and social media platforms, live streaming is the hottest way to sell to Chinese consumers. Live streaming is China's QVC and if used correctly, it can be even more effective. Global
You can’t deny Weibo and WeChat KOL marketing in China is red hot. For any brand hoping to succeed in China, KOLs are hands-down the best method out there. Yet many brands don't work with them because Weibo and WeChat KOL marketing costs are a total enigma. Brands can’t make heads or tails of the potential costs. That’s understandable. I personally think China