BLOG 2017-08-02T12:30:03+00:00

Why Build Long-term Relationships with Influencers?

By | April 12th, 2018|Categories: Influencer Marketing, Marketing Strategy|

Smart brands and influencers have realized that one-off influencer campaigns don’t benefit anybody. They create more work for both parties and simply aren’t as effective as long-term cooperation. Building reciprocal, long-term relationships with influencers that perform well is the way to go. But how can brands do that? Why are long-term relationships with Influencers beneficial? The stronger an influencer’s relationship

What is Retailtainment & Why has Amazon fallen behind China?

By | April 5th, 2018|Categories: E-commerce, Influencer Marketing|

As ad-supported media content declines globally, media companies and brands scramble to find solutions to make up lost profits. Chinese companies have found theirs, and it blurs the line between content and commerce. It’s called retailtainment. In the West, platforms like Instagram and Snapchat are actually starting to follow China's lead by trying to implement content-to-commerce functions. Yes, that’s right: Western tech

6 Influencer Marketing Fails and How to Avoid Them

By | March 29th, 2018|Categories: Influencer Marketing, Marketing Strategy|

While we at PARKLU are obviously big proponents of influencer marketing, we can’t deny that plenty of things can go wrong when working with influencers. Many influencer marketing fails stem from miscommunication, mismanaged expectations, insufficient market knowledge, and a lack of clarity from the brand. Here is the most common influencer marketing fails and how to avoid them. #1. Influencer

Tactics China Wang Hong Use to Connect with Fans

By | March 22nd, 2018|Categories: Marketing Strategy, Wang Hong Marketing|

Wang hong create awesome content, but so do ad agencies. Therefore, it makes sense to ask what tactics do China wang hong use to connect with fans that set them apart when it comes to marketing results.  In short, it’s the connection wang hong have with their fans. Wang hong’s relationship with their fans is a key ingredient to their

Can Daigou Accelerate Your China E-commerce Sales?

By | March 15th, 2018|Categories: E-commerce, Marketing Strategy|

When it comes to China e-commerce sales, the topic of daigou is controversial. Some brands, especially those in the luxury industry, consider daigou to be a detriment. In other industries, companies have a more positive view. In fact, many companies that are new to China e-commerce sales have begun proactively working with daigou to help them reach local consumers. Is

New Chinese Social Media Platforms’ Rules Raise KOL Marketing Costs

By | March 10th, 2018|Categories: China Social Networks, Douyin, KOL Marketing, Meipai, Weibo|

KOL marketing is hot in China, and it's only getting hotter. Local consultancy Analysys International projected that the China influencer economy will be worth over $15.5 billion this year. From frequently talked-about Weibo and WeChat KOLs, to those on other smaller Chinese social media platforms such as Meipai, RED, and Douyin, KOLs have become a necessary part of a brand’s China

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