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BLOG 2017-08-02T12:30:03+00:00

Total Guide to KOL Media Posts & Paid Weibo Advertising

By | August 18th, 2017|Categories: KOL, KOL Marketing, Marketing Strategy, Weibo KOLs|

If you’re paying for KOL media posts on Weibo to promote your brand, should you also pay an additional fee for Weibo advertising to promote their posts? While your first reaction is probably “No, why would I do that? Isn’t that what we’re hiring the KOL for?” the correct answer is a firm yes. You should be paying for paid Weibo advertising. Weibo is

China Social Media Influencers Only Need 1,000 True Fans

By | August 11th, 2017|Categories: E-COMMERCE, Influencer Marketing, Marketing Strategy, Strategy, Videos|

Many of you are probably familiar with Kevin Kelly’s famous business concept that to be a successful creator, all you need is 1,000 true fans or super fans. These fans are customers that will buy anything you produce, and if you can just make $100 from each fan each year, you’ll make a pretty decent income of $100,000. It is an

Meipai Video Ecommerce Tags: Big Deal for KOL Marketing

By | August 4th, 2017|Categories: E-COMMERCE, KOL Marketing, Marketing Strategy, Videos|

A new type of e-commerce function has been spotted on Meipai video. It allows users to create product links that pop up in the middle of videos, which are more eye-catching than previous types of product links on the platform. While the tag link function is currently limited to a select group of KOLs, it has enormous potential for social media

China Video KOLs Favor Authenticity Over Production Quality

By | July 27th, 2017|Categories: Influencer Marketing, KOL Marketing, Videos, Weibo KOLs|

In the West, viewers expect even minor influencers to produce high-quality videos. But with China video KOLs', lower production value often equals better results. Why? Because barebones content seems more authentic. For international brands who’ve worked with influencers in Western countries, this might take a little getting used to. Competition on YouTube has become incredibly fierce, and tightly-edited videos are

Weibo Stories: The Good, Bad and the Ugly Features

By | July 20th, 2017|Categories: Weibo KOLs|

Weibo Stories function is an exciting addition to the platform that Sina-Weibo is heavily promoting. However, it is still in its early stages in terms of reach and engagement, and a bit unoriginal. As more users start understanding how to utilize and incorporate stories into their content mix, should we bet on it taking off? Our answer is **yes**. Let’s

Fan Economy is Killing Multinational Consumer Brands in China

By | July 13th, 2017|Categories: Fan Economy|

A vast amount of goods are being purchased through online retailers, reducing the need for people to go to stores. Brand loyalty to CPG companies is also dying as the old “tried and true” paradigm continues to shift and lose traction. But CGP companies are at an enormous disadvantage compared to their competition: They lack direct feedback from consumers, whereas followers of influencers, especially wang hong, are

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