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BLOG 2017-08-02T12:30:03+00:00

3 Most Important Resources for KOL Marketing in China in 2018

By | April 26th, 2018|Categories: KOL Marketing, Marketing Strategy|

Brands who want to develop a successful, long-term strategy for KOL marketing in China will need three things: an effective tracking and management system, eager marketing staff, and the right budget. Here is how brands can find each one. 1. The system for KOL marketing in China Just as sales teams need a customer relationship management system or CRM,  marketing teams need a

Douyin Marketing 101: Beware of Fake Influencers & Bot Traffic

By | April 19th, 2018|Categories: Douyin, Influencer Marketing|

Douyin launched in September 2016 and grew to over 100 million users within a year, becoming the #2 ranked app in Apple’s Chinese app store and #1 in the video and photo category. Its main users are young females from 1st and 2nd tier cities – a demographic that many brands are eager to reach with Douyin marketing strategies. And as with other

Why Build Long-term Relationships with Influencers?

By | April 12th, 2018|Categories: Influencer Marketing, Marketing Strategy|

Smart brands and influencers have realized that one-off influencer campaigns don’t benefit anybody. They create more work for both parties and simply aren’t as effective as long-term cooperation. Building reciprocal, long-term relationships with influencers that perform well is the way to go. But how can brands do that? Why are long-term relationships with Influencers beneficial? The stronger an influencer’s relationship

What is Retailtainment & Why has Amazon fallen behind China?

By | April 5th, 2018|Categories: E-commerce, Influencer Marketing|

As ad-supported media content declines globally, media companies and brands scramble to find solutions to make up lost profits. Chinese companies have found theirs, and it blurs the line between content and commerce. It’s called retailtainment. In the West, platforms like Instagram and Snapchat are actually starting to follow China's lead by trying to implement content-to-commerce functions. Yes, that’s right: Western tech

6 Influencer Marketing Fails and How to Avoid Them

By | March 29th, 2018|Categories: Influencer Marketing, Marketing Strategy|

While we at PARKLU are obviously big proponents of influencer marketing, we can’t deny that plenty of things can go wrong when working with influencers. Many influencer marketing fails stem from miscommunication, mismanaged expectations, insufficient market knowledge, and a lack of clarity from the brand. Here is the most common influencer marketing fails and how to avoid them. #1. Influencer

Tactics China Wang Hong Use to Connect with Fans

By | March 22nd, 2018|Categories: Marketing Strategy, Wang Hong Marketing|

Wang hong create awesome content, but so do ad agencies. Therefore, it makes sense to ask what tactics do China wang hong use to connect with fans that set them apart when it comes to marketing results.  In short, it’s the connection wang hong have with their fans. Wang hong’s relationship with their fans is a key ingredient to their

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