BLOG 2017-08-02T12:30:03+00:00

5 Influencers Share Product Seeding Tactics For Free Marketing

By | February 9th, 2018|Categories: Influencer Marketing, Strategy|

It’s a common practice in the influencer marketing industry to send products to an influencer hoping for free publicity. We call this tactic product seeding. When done right, gifting is a great relationship-building tool and can lead to free marketing for your brand. You’re sending a message that you value the influencer by giving them your newest products. However, brands must

China’s Ban on Rap and Hip-Hop: What Brands Need to Know

By | February 1st, 2018|Categories: 90后, Influencer Marketing, Strategy|

Last year was the year of the Rooster, but it might as well be known as the year of Rap. Over the summer of 2017, the hit show The Rap of China launched a cultural phenomenon that took the nation by storm. Fashion and beauty influencers embraced streetwear and counterculture style. Niche labels like Supreme and Vetements became household names. Heading into

Fatal Influencer Marketing Problems Start at the Campaign Brief

By | January 26th, 2018|Categories: Influencer Marketing, PLANNING, Strategy|

Miscommunication kills. The majority of fatal influencer marketing problems happen when brands and influencers don’t communicate clearly via the campaign brief. This is true all over the world, but for Western companies working with Chinese influencers, the stakes are higher due to language barriers, cultural differences, and a unique social media and e-commerce ecosystem in China. Brands can mitigate these

KOL Marketing for Chinese Parents, Adults, and Seniors

By | January 18th, 2018|Categories: KOL Marketing, Marketing Strategy|

Chinese Millennials and Gen Z have been stealing the KOL marketing spotlight lately. Though it is true that the vast majority of KOLs are Millennials and Gen Z, it would be a mistake to assume that KOL marketing can't reach Chinese parents, adults, and seniors. While millennials contribute greatly to the retail market, they are still behind older consumers on

How 7 Electronics Brands Use Influencer Marketing in China

By | January 5th, 2018|Categories: Influencer Marketing, Marketing Strategy|

China is the world’s leading consumer electronics market with revenue surpassing 97 billion RMB in 2017, but the competition for sales is fierce, especially in the smartphone market where dozens of homegrown and international brands are battling to increase their market share. In this aggressive landscape, electronics brands are turning to influencer marketing to set them apart. And who better

Wechat Mini-Programs Revolutionize KOL Sales Campaigns

By | December 29th, 2017|Categories: KOL, KOL Marketing, Strategy|

Over the past year, we have frequently mentioned the emerging phenomenon of Chinese KOL brands — KOLs who turn the traditional sponsored-post model of KOL sales campaigns on their head by manufacturing and selling their own products specifically created for their audience. This model proved extremely effective last 11.11 Singles Day when a total of 6 KOL-run stores made it

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