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BLOG 2017-08-02T12:30:03+00:00

3 Must-Use China Live Streaming KOL Campaign Tactics

By | November 16th, 2017|Categories: KOL, KOL Marketing, Marketing Strategy, Strategy|

In last week’s post we discussed tips and tricks for branded live streams from a macro level. Today we want to go micro and look at specific features to look for when choosing a China live streaming KOL. We’ll also go over tactics the KOL can use during the live stream to create a highly engaged audience and generate sales.

How to Use Live Streaming to Sell on China Ecommerce

By | November 9th, 2017|Categories: LUXURY|

Between August 17 and September 17 this year, nearly 35 million people watched live streaming on the China ecommerce platform Taobao. Whether it’s on Taobao or one of the many other China ecommerce and social media platforms, live streaming is the hottest way to sell to Chinese consumers. Live streaming is China's QVC and if used correctly, it can be even more effective. Global

Weibo and WeChat KOL Marketing Costs

By | November 2nd, 2017|Categories: CPM, Influencer Marketing, KOL, KOL Marketing, Marketing Strategy, Weibo KOLs|

You can’t deny Weibo and WeChat KOL marketing in China is red hot. For any brand hoping to succeed in China, KOLs are hands-down the best method out there. Yet many brands don't work with them because Weibo and WeChat KOL marketing costs are a total enigma. Brands can’t make heads or tails of the potential costs. That’s understandable. I personally think China

5 Chinese Social Apps Marketers Should Use in 2018

By | October 26th, 2017|Categories: Influencer Marketing, KOL Marketing, Marketing Strategy, PLANNING, Strategy|

Every day marketers are bombarded with news about China’s two largest social media channels: Weibo and WeChat. Because these Chinese social apps are the most popular, brands that try to promote themselves in China often feel they have to flood all their resources here. That’s not always the best choice. While Weibo and WeChat are mature and crowded (and becoming more

Weibo is NOT China’s Twitter!

By | October 19th, 2017|Categories: Influencer Marketing, KOL Marketing, Weibo KOLs|

Western media and some "China experts" need to stop referring to Weibo as China’s Twitter clone. While Weibo might have started out as China’s Twitter when it launched in 2009, it has transformed itself into something completely different than its predecessor. In the process, it’s absorbed features from many different social platforms and refit different kinds of content for its

Travel KOLs are Key in Influencing Chinese Millennial Tourists

By | October 12th, 2017|Categories: 90后, KOL Marketing, Marketing Strategy, Travel|

Anyone involved in the tourism industry is well aware that China is a massive, rapidly growing market. And everyone is trying to get a piece of the pie. Unfortunately, tourism boards and travel brands invest resources into the wrong areas far too often, wasting money on expensive initiatives that miss the fastest-growing segment: Chinese millennial tourists. These young travelers are

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