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Blog Medium Image 2017-07-03T11:00:20+00:00

Tactics China Wang Hong Use to Connect with Fans

Wang hong create awesome content, but so do ad agencies. Therefore, it makes sense to ask what tactics do China wang hong use to connect with fans that set them apart when it comes to marketing results.  In short, it’s the connection wang hong have with their fans. Wang hong’s relationship with their fans is a key ingredient to their

By | March 22nd, 2018|Categories: Marketing Strategy, Wang Hong Marketing|0 Comments

Can Daigou Accelerate Your China E-commerce Sales?

When it comes to China e-commerce sales, the topic of daigou is controversial. Some brands, especially those in the luxury industry, consider daigou to be a detriment. In other industries, companies have a more positive view. In fact, many companies that are new to China e-commerce sales have begun proactively working with daigou to help them reach local consumers. Is

By | March 15th, 2018|Categories: E-commerce, Marketing Strategy|0 Comments

New Chinese Social Media Platforms’ Rules Raise KOL Marketing Costs

KOL marketing is hot in China, and it's only getting hotter. Local consultancy Analysys International projected that the China influencer economy will be worth over $15.5 billion this year. From frequently talked-about Weibo and WeChat KOLs, to those on other smaller Chinese social media platforms such as Meipai, RED, and Douyin, KOLs have become a necessary part of a brand’s China

By | March 10th, 2018|Categories: China Social Networks, Douyin, KOL Marketing, Meipai, Weibo|1 Comment

China Ad Agencies Lose Their Edge to Influencer-Led Creative Studios

Influencers starting their own brands was a disruptive trend for brands in 2017. Last year was especially prolific as countless influencers started successful physical product businesses — Becky Li’s new clothing line, for example, or Zhang Mofan’s makeup brand Moamour, or Taobao queens like Zhang Dayi and Lin张林超. In 2018, the emergence of influencer-led creative studios is set to disrupt traditional ad agencies and production

By | March 1st, 2018|Categories: Influencer Marketing|1 Comment

The Life of a KOL: Running a Mini Influencer Marketing Agency

There is a misperception all over the world that influencers have easy, glamorous lives filled with parties, gifts, and fans. Kids in the US aspire to be YouTubers when they grow up and college-educated Generation Z Chinese want to leave low-paying, entry-level jobs to become live-streamers. Would they feel the same if they knew how much effort goes into becoming a

By | February 22nd, 2018|Categories: Influencer Marketing, Micro-influencers|1 Comment

5 Influencers Share Product Seeding Tactics For Free Marketing

It’s a common practice in the influencer marketing industry to send products to an influencer hoping for free publicity. We call this tactic product seeding. When done right, gifting is a great relationship-building tool and can lead to free marketing for your brand. You’re sending a message that you value the influencer by giving them your newest products. However, brands must

By | February 9th, 2018|Categories: Influencer Marketing, Marketing Strategy|1 Comment
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