Lauren

/Lauren Hallanan

About Lauren Hallanan

Lauren Hallanan is a Chinese digital marketing expert, writer, travel influencer, and host of the China Influencer Marketing Podcast. With possibly the most unusual resume you’ve ever seen, Lauren previously worked as a professional live streamer, ran events in China for some of Hollywood’s top film companies, and hosted a travel show on Chinese TV. Learn more at laurenhallanan.com.

Big Brands Use Douyin to Reach China’s Gen Z Consumers

By | 2017-12-16T21:10:20+00:00 December 15th, 2017|90后, Creative, Influencer Marketing, KOL Marketing, Strategy, Videos|

As the major Chinese social media platforms Weibo and WeChat become saturated and give users declining organic reach while charging increasingly large sums for advertising, big brands are starting to turn to smaller platforms like Douyin for social media campaigns that target China's Gen Z consumers. Douyin is a Musical.ly

Daigou: Real Influencers of China Cross-border E-commerce

By | 2017-12-01T17:29:14+00:00 November 30th, 2017|E-COMMERCE, KOL, KOL Marketing, PLANNING, Strategy|

Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling directly to consumers. However they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents.

How to Use Live Streaming to Sell on China Ecommerce

By | 2017-12-07T14:39:29+00:00 November 9th, 2017|LUXURY|

Between August 17 and September 17 this year, nearly 35 million people watched live streaming on the China ecommerce platform Taobao. Whether it’s on Taobao or one of the many other China ecommerce and social media platforms, live streaming is the hottest way to sell to Chinese consumers. Live streaming is China's QVC and

5 Chinese Social Apps Marketers Should Use in 2018

By | 2017-10-26T15:52:36+00:00 October 26th, 2017|Influencer Marketing, KOL Marketing, Marketing Strategy, PLANNING, Strategy|

Every day marketers are bombarded with news about China’s two largest social media channels: Weibo and WeChat. Because these Chinese social apps are the most popular, brands that try to promote themselves in China often feel they have to flood all their resources here. That’s not always the best choice. While

How to Use New Retail O2O Marketing with China Influencers

By | 2017-10-05T20:52:23+00:00 September 29th, 2017|E-COMMERCE, Influencer Marketing, KOL Marketing, LUXURY, Marketing Strategy, Strategy|

Over the past few years, China’s booming e-commerce industry and the new retail ecosystem have been making headlines around the world. At the same time, the China influencers and the O2O marketing industry has seen massive growth in the country.  But what about brick-and-mortar stores? Are Chinese consumers still interested

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