Lauren

/Lauren Hallanan

About Lauren Hallanan

Lauren Hallanan is a Chinese digital marketing expert, writer, travel influencer, and host of the China Influencer Marketing Podcast. With possibly the most unusual resume you’ve ever seen, Lauren previously worked as a professional live streamer, ran events in China for some of Hollywood’s top film companies, and hosted a travel show on Chinese TV. Learn more at laurenhallanan.com.

Weitao KOLs Reinvent Taobao & Tmall Social Commerce

By | 2018-06-21T19:14:24+00:00 June 21st, 2018|E-commerce, Weitao|

Social commerce refers to the integration of social media and e-commerce, which is a growing trend in China. Alibaba, with their popular e-commerce live-streaming platforms Taobao Live, Tmall Live, and recent investment in popular cross-border commerce platform Little Red Book (Xiaohongshu), is at the forefront of social commerce. And now

An “Always-On” KOL Marketing Strategy Beats Out One-Off Campaigns

By | 2018-05-03T17:55:50+00:00 May 3rd, 2018|KOL Marketing, Marketing Strategy|

There are two main KOL marketing strategy plans used today.  The first is “campaign-based” — a strategy that conceptualizes your KOL collaborations around short-term campaigns. These are limited by set time periods and specific goals, like promoting an event, sale, or product launch. The second is an “always-on” strategy, which

Why Build Long-term Relationships with Influencers?

By | 2018-04-24T15:19:37+00:00 April 12th, 2018|Influencer Marketing, Marketing Strategy|

Smart brands and influencers have realized that one-off influencer campaigns don’t benefit anybody. They create more work for both parties and simply aren’t as effective as long-term cooperation. Building reciprocal, long-term relationships with influencers that perform well is the way to go. But how can brands do that? Why are

What is Retailtainment & Why has Amazon fallen behind China?

By | 2018-04-05T17:34:54+00:00 April 5th, 2018|E-commerce, Influencer Marketing|

As ad-supported media content declines globally, media companies and brands scramble to find solutions to make up lost profits. Chinese companies have found theirs, and it blurs the line between content and commerce. It’s called retailtainment. In the West, platforms like Instagram and Snapchat are actually starting to follow China's lead by

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