/Lauren Hallanan

About Lauren Hallanan

Lauren Hallanan is a Chinese digital marketing expert, writer, travel influencer, and host of the China Influencer Marketing Podcast. With possibly the most unusual resume you’ve ever seen, Lauren previously worked as a professional live streamer, ran events in China for some of Hollywood’s top film companies, and hosted a travel show on Chinese TV. Learn more at

New Chinese Social Media Platforms’ Rules Raise KOL Marketing Costs

By | 2018-03-15T11:53:51+00:00 March 10th, 2018|China Social Networks, Douyin, KOL Marketing, Meipai, Weibo|

KOL marketing is hot in China, and it's only getting hotter. Local consultancy Analysys International projected that the China influencer economy will be worth over $15.5 billion this year. From frequently talked-about Weibo and WeChat KOLs, to those on other smaller Chinese social media platforms such as Meipai, RED, and Douyin,

China Ad Agencies Lose Their Edge to Influencer-Led Creative Studios

By | 2018-03-02T08:56:00+00:00 March 1st, 2018|Influencer Marketing|

Influencers starting their own brands was a disruptive trend for brands in 2017. Last year was especially prolific as countless influencers started successful physical product businesses — Becky Li’s new clothing line, for example, or Zhang Mofan’s makeup brand Moamour, or Taobao queens like Zhang Dayi and Lin张林超. In 2018, the emergence

The Life of a KOL: Running a Mini Influencer Marketing Agency

By | 2018-03-15T17:03:45+00:00 February 22nd, 2018|Influencer Marketing, Micro-influencers|

There is a misperception all over the world that influencers have easy, glamorous lives filled with parties, gifts, and fans. Kids in the US aspire to be YouTubers when they grow up and college-educated Generation Z Chinese want to leave low-paying, entry-level jobs to become live-streamers. Would they feel the same

5 Influencers Share Product Seeding Tactics For Free Marketing

By | 2018-03-15T11:59:41+00:00 February 9th, 2018|Influencer Marketing, Marketing Strategy|

It’s a common practice in the influencer marketing industry to send products to an influencer hoping for free publicity. We call this tactic product seeding. When done right, gifting is a great relationship-building tool and can lead to free marketing for your brand. You’re sending a message that you value the

Fatal Influencer Marketing Problems Start at the Campaign Brief

By | 2018-03-15T12:00:32+00:00 January 26th, 2018|Influencer Marketing, Marketing Strategy|

Miscommunication kills. The majority of fatal influencer marketing problems happen when brands and influencers don’t communicate clearly via the campaign brief. This is true all over the world, but for Western companies working with Chinese influencers, the stakes are higher due to language barriers, cultural differences, and a unique social

How 7 Electronics Brands Use Influencer Marketing in China

By | 2018-01-07T01:47:09+00:00 January 5th, 2018|Influencer Marketing, Marketing Strategy|

China is the world’s leading consumer electronics market with revenue surpassing 97 billion RMB in 2017, but the competition for sales is fierce, especially in the smartphone market where dozens of homegrown and international brands are battling to increase their market share. In this aggressive landscape, electronics brands are turning

Wechat Mini-Programs Revolutionize KOL Sales Campaigns

By | 2018-03-15T12:01:39+00:00 December 29th, 2017|China Social Networks, Marketing Strategy, ROI, WeChat|

Over the past year, we have frequently mentioned the emerging phenomenon of Chinese KOL brands — KOLs who turn the traditional sponsored-post model of KOL sales campaigns on their head by manufacturing and selling their own products specifically created for their audience. This model proved extremely effective last 11.11 Singles

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