Lauren

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About Lauren Hallanan

I am a travel influencer for the China market. Through a mix of photo, video and live streaming content I share my traveling experiences and advice with a young millennial and GenZ Chinese audience. What makes me different from your average Chinese travel influencer is my American perspective! If you are a brand or destination that would love to gain access to hundreds of thousands of young Chinese people, feel free to get in touch! My audience is eager to see more and be exposed to new things. You can find me on Weibo and Meipai as 郝乐仁Lauren, as well as on many other Chinese social media platforms. In addition to being an influencer, I also provide consulting services, helping destinations and brands understand the Chinese digital media landscape and develop effective marketing plans that will help them attract Chinese travelers. To learn more about the Chinese live streaming industry and digital trends in China, feel free to check out my website China Live at chinalivestream.com.

How to Use New Retail O2O Marketing with China Influencers

By | 2017-10-05T20:52:23+00:00 September 29th, 2017|E-COMMERCE, Influencer Marketing, KOL Marketing, LUXURY, Marketing Strategy, Strategy|

Over the past few years, China’s booming e-commerce industry and the new retail ecosystem have been making headlines around the world. At the same time, the China influencers and the O2O marketing industry has seen massive growth in the country.  But what about brick-and-mortar stores? Are Chinese consumers still interested

Why Do Chinese Bloggers Dwarf Western Bloggers For Sales?

By | 2017-09-08T15:42:36+00:00 September 8th, 2017|E-COMMERCE, Influencer Marketing, KOL Marketing, Marketing Strategy|

When it comes to generating sales, Chinese Bloggers beat their Western Bloggers counterparts by a landslide. Do they really have that much more talent for creating content or selling products? Not quite. Bloggers in China have social and technological advantages for converting fans that Bloggers in the West can only

China Video KOLs Favor Authenticity Over Production Quality

By | 2017-07-30T16:40:36+00:00 July 27th, 2017|Influencer Marketing, KOL Marketing, Videos, Weibo KOLs|

In the West, viewers expect even minor influencers to produce high-quality videos. But with China video KOLs', lower production value often equals better results. Why? Because barebones content seems more authentic. For international brands who’ve worked with influencers in Western countries, this might take a little getting used to. Competition

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