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to China’s top influencers

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Connect with China’s influencers

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AUTHENTIC VOICES

The Power of Influencer Marketing in China

Influencer marketing isn’t optional in China. More than anywhere else, consumers rely on reviews by peers and bloggers to tell them what’s hot before making purchases. KOLs have become key for brands here. The ability to research and track their campaigns makes all the difference.

See case studies

AUTHENTIC VOICES

The Power of Influencer Marketing in China

Influencer marketing isn’t optional in China. More than anywhere else, consumers rely on reviews by peers and bloggers to tell them what’s hot before making purchases. KOLs have become key for brands here. The ability to research and track their campaigns makes all the difference.

See case studies

CLEAR THE NOISE

The Right Influencers For Your Brand

Get the most relevant bloggers for your target market, from fashion and parenting to lifestyle and travel. PARKLU lets you see which voices will share your brand’s story most effectively.

Start inviting KOLs today

CLEAR THE NOISE

The Right Influencers For Your Brand

Get the most relevant bloggers for your target market, from fashion and parenting to lifestyle and travel. PARKLU lets you see which voices will share your brand’s story most effectively.

Start inviting KOLs today

MAKE BETTER DECISIONS

Competitive Insights

Search for mentions of your brand and peer brands with one click. Keep tabs on selected influencers and competitors. Know what they’re saying, and discover what content works.

Create a free account

MAKE BETTER DECISIONS

Competitive Insights

Search for mentions of your brand and peer brands with one click. Keep tabs on selected influencers and competitors. Know what they’re saying, and discover what content works.

Create a free account

CAMPAIGNS IN DAYS, NOT WEEKS

Automate Your Campaigns

Influencer marketing the old fashioned way takes up to 60 hours for just 10 KOL campaigns. PARKLU reduces that by more than 50%, allowing brands to run campaigns continually and effortlessly.

Get Started

CAMPAIGNS IN DAYS, NOT WEEKS

Automate Your Campaigns

Influencer marketing the old fashioned way takes up to 60 hours for just 10 KOL campaigns. PARKLU reduces that by more than 50%, allowing brands to run campaigns continually and effortlessly.

Get Started

ALL-IN-ONE DASHBOARD

Measure Your ROI

Visualize your progress and results all in one place. Post-level metrics show what’s working and our media value calculator compares your results to other marketing strategies.

Launch a Free Campaign!

ALL-IN-ONE DASHBOARD

Measure Your ROI

Visualize your progress and results all in one place. Post-level metrics show what’s working and our media value calculator compares your results to other marketing strategies.

Launch a Free Campaign

Key Features

10,000+ influencers reaching 250+ million people

Across WeChat, Weibo, Instagram, Youku and Meipai

Launch a free campaign today

No credit card required

Client testimonials

 Pricing Plans

MARKETPLACE

For brands who run China influencer marketing in-house. Post your campaign invitation to select from our community of interested KOLs.

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Subscription

Designed for more advanced KOL campaigns looking to scale efficiently and manage on-going engagements.

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Full Service

For brands low on bandwidth and who value transparency. We do all the work!

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Custom

Ideal for agencies, distributors and retailers managing multiple brands.

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QUESTIONS

PARKLU operates on a monthly subscription basis, but brands are more than welcome to post a campaign invitation on our KOL Marketplace for FREE, allowing thousands of influencers to view and apply for the collaboration. We charge 15% of the KOL cash spend, and 6% of the in-kind product value.

The basic Standard plan starts at US$500 per month for one brand plus a platform fee of 15% of the KOL spend. For companies and agencies managing multiple brands, we offer a discounted platform fee of 12%, as well as a package price depending on the number of brands.

PARKLU provides the full payment solution for KOLs. The agency or brand pays PARKLU before the campaign start date, and PARKLU distributes payments to KOLs after the client is satisfied with the job. We also take care of the fapiao invoicing. We accept payments with Paypal, Alipay, VISA and Mastercard.

Each influencer’s profile tells you: Their engagement score against similarly ranked influencers in their category; Total fans number; Average engagement for their most recent 200 posts; Most engaged content over the last three months; Recent brands mentioned and their respective frequencies

As Featured In

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